1.3M Views in 2 Months through Intentional Marketing

Discover how Kalye Siete Korean BBQ increased revenue by 24.4%, reached 1.3M views, and transformed its brand through intentional marketing and conscious positioning.

Case Study: Kalye Siete Korean BBQ

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In March 2026, we started our partnership with Kalye Siete, and kicked things off by clarifying and refining their messaging and Ideal Client Profile.

We asked questions around:

Their “why”
Where they want to take the business
Their biggest challenges
The kind of people they truly want to attract

The Biggest Challenge

How do we move toward a kinder and more conscious way of operating a Korean BBQ restaurant?

The answer wasn’t an overnight transformation.

It became about creating a long term transition that evolves alongside the founder's personal growth journey.

Rather than forcing a dramatic shift, the goal was to “meet the world halfway” through small but meaningful changes toward more conscious dining.

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That included:

Finding more locally sourced ingredients
Exploring organic meat options
Moving toward healthier preparation and cooking methods
Applying what she learned from the course into the business
Using social media platforms to openly share the journey and mission

One of Kalye Siete’s strongest differentiators is their 10 homemade side dishes, which became part of the broader seed-to-table direction we wanted to communicate online.

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The long term vision is to slowly evolve Kalye Siete into a more conscious, seed-to-table dining experience.

The Biggest Shift

The breakthrough came from redefining the ICP through our Brand DNA onboarding process.

Before:

“Everyone who loves samgyupsal in Zamboanga City.”

After:

“Muslim families who want a welcoming and comfortable BBQ experience together.”

That clarity changed everything.

One of the biggest operational decisions was transitioning Branch 2 into a 100% non-pork branch, specifically to better serve the Muslim-majority community around the area.

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The response from the market was immediate.

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From the client’s report:

“Huge improvement in Branch 2 after we transitioned to non-pork.”

“Average monthly revenue of K2 (branch 2) increased by over 30% from Jan-Feb to March-April 2026 after the transition and consistent posting.”

“Combined branch revenue for March-April 2026 increased by 24.4% versus the same period in 2025, making it the strongest March-April performance recorded to date.”

Results in Just 2 Months (March 3, 2026 - May 22, 2026

Facebook

From 19K to 20K followers
+214.1% growth
1.3M total views
+436.6% increase in views
53.7K visits
+66.1% increase in visits
New messages increased by 30.9%
525 new inquiries
New contacts increased by 28.7%
395 new contacts

Instagram

Reach increased by 12K
+576.3% increase in reach
Content interactions increased by 1.8K%
Followers increased by 28.9%
Visits increased by 40.4%

What Else We Improved

Google Business Profile

We cleaned up and optimized their Google Business Profile by:

Removing outdated photos that no longer reflected the updated restaurant direction
Updating key business information
Responding to both positive and negative reviews to build trust and transparency

Social Media Cleanup

We also removed old content that was unintentionally hurting the brand, especially event photos and promotional posters that no longer aligned with Regine’s values and direction.

We then deployed an AI-assisted inquiry response system to improve response time and customer engagement.

The Best Performing Content

The top performing campaign was the announcement of their first 100% non-pork branch.

Results:

691.7K views
2.8K interactions
228 new followers

Why did it work?

Not because of a fancy edit.
Not because of a cinematic video.
Not because of a trendy carousel.

It worked because the message was real.

The content resonated because it reflected a genuine commitment to the people they wanted to serve.

The moment Kalye Siete fully committed to their ICP and openly shared that commitment, the audience responded.

A holistic marketing approach that produced results accross the board.

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If you feel like you’ve outgrown your business and are ready for a transformation, or simply need help increasing your reach and building a more intentional online presence, book a call with us and we’d be happy to help.

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